There are currently over 3 million businesses actively advertising on Facebook alone.
These numbers are pretty daunting if you’re looking to compete for exposure on social media.
But it clearly shows how essential Facebook marketing has become for organizations today – not to mention all the other popular social media networks that each boast millions (or billions) of users.
The job of the social media manager was previously the domain of interns or specialists, mainly requiring them to post organic content to gain any benefit from the various social media platforms.
Today, however, you face a new social media landscape.
Here are just a couple of major changes we noticed this year:
-Facebook released an algorithm update that Mark Zuckerberg stated would suppress the brand’s content in the news feed.
-Twitter announced that it would no longer let the same content to be posted on multiple accounts.
Keeping up to date on these kind of changes requires a social media expert to hold a keen eye, to ensure that the brands they work for have continued results in social media platforms.
It is wonderful to get an existing member of staff who perhaps works on other tasks within the company, contributing to social media efforts.
However, you’re significantly better off hiring a social media manager to help handle, maintain, and execute social media strategies and give a greater return on your spend and investment.
Here are the top five reasons why you need to have a social media manager.
1. The Social Landscape Is Always Changing
A social media manager can keep an eye on any algorithm changes and new trends within the platform, but also adapt your technique and the content in accordance with the newest updates.
In addition, a social media manager needs to be open-minded regarding new platforms and consider precisely what approach you ought to set up immediately for you to be successful within those new platforms.
Take TikTok for example. As of October 2020, TikTok surpassed over 2 billion mobile downloads globally, so it’s safe to say your brand ought to be there because I can assure you that your competitor is.
The very same goes for new features inside an existing social media platform. Remember when Reels and Shops went live late on Instagram? Did your team get together to learn how to maximize the use of those new areas within the platform?
A social media manager can receive exactly what shifts are either happening or soon to happen, and be flexible. They can go back to the drawing board with their customers and change strategy objectives, and content to provide ongoing success with regards to their set goals.
2. Engagement in Social Media Is Necessary
An employee posting at random on your social media profiles, without a plan, is going to do a disservice to your business.
If that’s your current situation, I strongly advise that you go back to the drawing board.
Social media is not a set-it-and-forget-it tactic. In many ways, this strategy can do greater harm than good. This is why engagement is so essential.
Engaging with your users – whether that is within a page or group – has to happen. Why? Social media is a two-way conversation and your brand’s users need to know that the brand they value, also values them.
A social media manager can and should always be monitoring the brand’s pages, not only for reputation management (read below on more about that topic) but also for obtaining further insights that could help your brand.
Curious about what new product to sell or need guidance on exactly what your customers would like to read about? Ask them!
Your social media manager will be able to include their campaigns to all other campaigns you’re working on.
Responding to your users’ feedback, whether positive or negative is essential and is certainly an additional way to show that your company is listening and taking the comments seriously.
Utilizing social media as a customer experience enhancement tool helps get your customers the support they need.
For example, let’s say they bought the wrong size item. Just know a buyer would head towards social media initially in order to get their issue resolved.
Being helpful in the social media space will also provide your user a better experience as they would be able to get their issue resolved on a platform that they are comfortable with.
3. Safeguard Your Reputation & Support Your Customers
Social media manages are constantly on high alert to each message, review, and comment happening on social media regarding a brand.
Not only do they have the right approach in place regarding triaging, but also they’re mindful of exactly how to conduct themselves on the platform, representing the brand.
Employing an individual who has a great deal of expertise in this area is huge, as within seconds a social media manager can help mitigate and solve an issue that would have otherwise become a disaster if a less-seasoned individual would have handled the role.
It’s critical that the social media manager develops not just the right voice and language of the brand within social media but in addition works with other individuals inside the business – like customer support and PR – so contingency plans are set up, well before a social media crisis transpires.
The action of addressing a comment, whether good or bad, should also be completed within a certain timeframe. The sooner, the better.
Your brand can either resolve a problem for an existing or future customer or client, or help make someone respect how your company conducts itself on social media.
4. Expanding Your Audience
Growing your audience should reside under a social media manager’s KPIs. Growing your social media audience is essentially a megaphone in the digital space.
According to a September 2020 study, 51% of respondents stated that their purchasing decisions were influenced by social media, and 29% of people were so affected by social media that they would buy an item the same day of using social media.
Think of your social media audience as your ambassadors, who would help promote the benefits of using your brand’s products.
As your target audience grows, the credibility of your brand grows.
Not only that but trust in your brand name expands, too.
Is your company or brand wanting to also partner with other brands? Possessing a large audience within social media also boosts your credibility, which brings more opportunities to your brand.
Did you write a blog article or launch a new feature within your site and want to spread the word?
Having a large audience can help spread the good news, which in turn can grow not only your social media base but also grow your leads and revenue.
5. Reporting & Tracking
Having a manager who is in charge of all your social media efforts can help you improve your existing campaign.
But a social media manager can also keep your brand agile – switching objectives, creatives, or content if your current efforts aren’t doing as well as they could be.
A social media manager will check their campaigns regularly – turning underperforming ads off and optimizing other campaigns to make sure you’re money is being well spent and your goals are being met.
A social media manager will look at campaigns over time and will know if a tactic is becoming fatigued or if the strategy should be adjusted.
This provides tremendous value at the end of the month reporting as they will provide documentation telling a story of:
What was executed that month?
How well it did compared to previous months.
What should be done next?
Sometimes campaigns will have a continuing success and can lead to other great ideas, which wouldn’t necessarily be the case if you didn’t have someone dedicated to these efforts around the clock.
Hopefully, you now can see that you’d be far better off hiring a social media manager than not.
If you wan to learn more about web design or digital advertising, feel free to reach out and K. Renee Web Design can assist you. We have a full team standing by to help you with your business needs.